Zack O’Malley Greenberg reads from his new book A-List Angels
How much is celebrity really worth? In a growing trend, Hollywood’s biggest stars from Ashton Kutcher to Beyoncé have set out to turn their fame into bankable capital by tossing out traditional endorsement deals in favor of strategic partnerships that grant them a stake in today’s top companies. Ushered in by 50 Cent’s deal with[read more...]