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SUMMARY:Zack O'Malley Greenburg reads from his new book 3 Kings
DESCRIPTION:Tracing the careers of hip-hop’s three most dynamic stars\, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy\, Dr. Dre\, and Jay-Z \nBeing successful musicians was simply never enough for the three kings of hip-hop. Diddy\, Dr. Dre\, and Jay-Z lifted themselves from childhood adversity into tycoon territory\, amassing levels of fame and wealth that not only outshone all other contemporary hip-hop artists\, but with a combined net worth of well over $2 billion made them the three richest American musicians\, period. Yet their fortunes have little to do with selling their own albums: between Diddy’s Ciroc vodka\, Dre’s $3 billion sale of his Beats headphones to Apple\, and Jay-Z’s Tidal streaming service and other assets\, these artists have transcended pop music fame to become lifestyle icons and moguls. \nHip-hop is no longer just a musical genre; it’s become a way of life that encompasses fashion\, film\, food\, drink\, sports\, electronics and more – one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.
URL:https://cornerbookstorenyc.com/event/zack-omalley-greenburg-reads-from-his-new-book-3-kings/
LOCATION:NY
CATEGORIES:Readings
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